The goal of FBLA-PBL’s social networking strategy is to support the organization’s mission of bringing business and education together in a positive working relationship through innovative leadership and career development programs.
Social media gives the FBLA-PBL National Center, advisers, and members the opportunity to foster a virtual community and communicate directly with members, stakeholders, and the general public.
Because these sites are a public reflection of FBLA-PBL’s programs, we have an interest in maintaining a positive image on social media.
Social networking will not replace FBLA-PBL’s official website (http://www.fbla-pbl.org); instead, it will be used to enhance communications with FBLA-PBL’s audiences.
Guidelines for Social Networking
These guidelines provide a framework for FBLA-PBL National Center staff, advisers, members and alumni who create and administer websites and social networking pages on behalf of FBLA-PBL, and any social accounts that reflect on the organization, including your personal accounts.
- Be Secure. Advisers should retain ownership of all chapter-sponsored social media accounts (i.e., usernames and passwords) and routinely monitor your chapter’s sites. Be mindful with whom you share account information, and change passwords routinely with each new officer team. (Tip: Most social media sites offer accounts with various levels of administrative rights that can be assigned to students.)
- Be Responsible. Advisers, students, and professional members are personally responsible for the content they publish on blogs, social networking sites, or any other form of user-generated media. Be mindful that what you publish will be public for a long.
- Be Transparent. Identify yourself by name (via your social networking profile) and, when relevant, your role with FBLA-PBL when you discuss any FBLA-PBL-related matters. Write in the first person and make it clear that you are speaking for yourself and not on behalf of FBLA-PBL.
- Be Discrete. Don’t divulge confidential business or personal information. Ask permission to publish or report on conversations that are meant to be private or internal to FBLA-PBL. If you have any doubt about whether information is confidential, it probably is.
- Be Fair. Refrain from writing, tweeting, or posting anything—including photographs or video—that could be perceived as reflecting bias or favoritism. This same guideline should be used when joining, following, or friending any person or organization online. In short, avoid words or actions that could tarnish the credibility and reputation of FBLA-PBL.
- Be Respectful. Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in a school or workplace environment.
- Be Lawful. Respect copyright, fair use, and financial disclosure laws.
Use common sense and a code of ethics when posting to Web sites and social networks:
- Tell the truth.
- Write deliberately and accurately.
- Acknowledge and correct mistakes promptly.
- Disagree with other opinions respectfully.
- Don’t alter previous posts without indicating that you have done so.
- Disclose conflicts of interest.
- Keep private issues and topics private.
- Share only appropriate media (text, photos, videos, audio)