Recruiting members is easy! Follow these five steps and watch your chapter numbers rise.
1. Develop a Recruitment Plan
- Discuss your chapter’s goals and objectives. Where do you see your chapter in six months? A year?
- Assess your membership. Has it increased or decreased?
- Set a recruitment goal.
- Develop a membership profile. What types of people will help your chapter succeed? What are their interests? Where do they hang out? What kind of publicity attracts their attention?
- Determine a recruitment period. Will you allow students to join at any time or only during a predesignated recruitment period? Will you hold a mass meeting or is membership by invitation only?
- Sell FBLA-PBL and the membership benefits. What are the membership incentives? How will you personalize your message to each potential member?
- Remember why you joined. This is one of your most valuable tools in designing a recruitment strategy. What attracted you? How did you hear about FBLA-PBL? Why did you stay involved?
- Emulate success. How have other successful chapters recruited members?
- Evaluate your strategy.
2. Design & Implement a Campaign
- Ask members with artistic talents to design posters, flyers, banners, etc.
- Develop a timeline.
- Advertise early.
- Post around campus.
- Promote in your classes and to other groups.
3. Orient New Members
- Plan a welcome meeting or ceremony.
- Train new members. Hold an orientation and periodic training sessions. Well-trained, well-educated members feel a sense of ownership over their chapter.
- Elements of a successful orientation program include:
- members’ rights and responsibilities;
- organization governance and operation policies and procedures;
- organization history, traditions, and programs;
- assimilation of new members into the organization; and
- an overview of planned annual activities.
4. Evaluate the Process
5. Repeat Steps 1–4