Business Plan

Category: Prejudged Reports & Presentation
Type: Individual or Team

Overview

Two (2) parts: a prejudged report and a presentation. Competitors must complete both parts for award eligibility.


Guidelines

Specific Guidelines
An effective business plan should include the following information:
  • Executive Summary: provides a brief synopsis of the key points and strengths included in the plan.
  • Company Description: includes basic details of the business, including an overview, location, legal structure, and organization.
  • Industry Analysis: provides an analysis of the larger industry in which the business will belong; analyzes key trends and players in the industry; demonstrates an understanding and awareness of external business decisions.
  • Target Market: provides a brief overview of the nature and accessibility of the targeted audience.
  • Competitive Analysis: includes an honest and complete analysis of the business’ competition and demonstrates an understanding of the business’ relative strengths and weaknesses.
  • Marketing Plan and Sales Strategy: demonstrates how the business’ product or service will be marketed and sold; includes both strategic and tactical elements of the marketing and sales approach.
  • Operations: provides an overview of business operations on a day-to-day basis, including production processes, physical facility reviews, use of technology, and processes followed to ensure delivery of products or services.
  • Management and Organization: describes the key participants in the new business venture and identifies human resources the business can draw upon as part of the management team, employee pool, consultants, directors, or advisers. It also portrays the role each will play in the business’ development, and discusses compensation and incentives.
  • Long-Term Development: gives a clear vision of where the business will be in three (3), five (5), or more years. It offers an honest and complete evaluation of the business’ potential for success and failure and identifies priorities for directing future business activities.
  • Financials: indicate the accounting methodology to be used by the business. Discuss any assumptions made in projecting future financial results. Present projections honestly and conservatively.
  • Appendix: includes copies of key supporting documents (e.g., certifications, licenses, tax requirements, codes, letters of intent or advance contract, endorsements, etc.).
  • Note: Business must not have been in operation more than 12 months.
Prejudged Reports & Presentation Guidelines
Report Guidelines
  • Competitors must prepare reports. Advisers and others are not permitted to write reports.
  • The state chair/adviser must upload a PDF of the report by 11:59 p.m. Eastern Time on the second Friday in May.
  • Front cover is not counted against page limit.
  • American Enterprise Project, Community Service, Local Chapter Annual Business Report, and Partnership with Business Project should include the name of school, state, name of the event, and year (20XX–XX) on the cover. Business Financial Plan and Business Plan should also include the names of participants.
  • Divider pages and appendices are optional and must be included in the page count.
  • Reports must include a table of contents and page numbers.
  • Pages must be numbered and formatted to fit on 8-½"x11" paper.
  • Reports start from previous State Leadership Conference to current State Leadership Conference.
  • Follow the rating sheet sequence when writing the report. If information is not available for the particular criterion, include a statement to that effect in your report.
  • Points will be deducted if the written project doesn't adhere to the guidelines.
  • Project content is prejudged before the NLC. The presentation of the project is judged at the NLC.
  • Prejudged materials, visual aids, and samples related to the project may be used during the presentation; however, no items may be left with the judges or audience.
  • The report scores will be used to break a tie.
  • Reports must be original, current, and not submitted for a previous NLC.
  • Reports submitted for competition become the property of FBLA‑PBL, Inc. These reports may be used for publication and/or reproduced for sale by the national association.
Performance Guidelines
  • Visual aids related to the project may be used; however, no items may be left with the judges or audience.
  • Final performances may be open to conference attendees, space permitting. Finalists may not view other competitors’ performances in their event.
Technology Guidelines
  • Internet access will not be provided.
  • The following will be provided for the final round of technology presentation events: screen, power, table, and projector. It is up to the final round competitors if they wish to use the provided technology.
  • Five (5) minutes will be allowed to set up and remove equipment or presentation items.
  • See the Technology Guidelines under General Performance Event Guidelines for additional guidelines.
Penalty Points Deducted by Judges
  • Five (5) points are deducted if competitors do not follow the dress code.
  • Five (5) points may be deducted for presentations over the allotted time.
  • Five (5) points may be deducted for not following guidelines.
General Performance Guidelines
Performance Guidelines

Fifteen (15) competitors/teams—or an equal number from each section in the preliminary round—will advance to the final round. When there are more than five sections of preliminary performances for an event, two competitors/ teams from each section will advance to the final round.

In the case of team events, all team competitors are expected to actively participate in the performance.

Competitors cannot be replaced or substituted for prejudged events with the exception of the chapter events—American Enterprise Project, Community Service Project, and Partnership with Business Project.

All competitors must comply with the FBLA‑PBL dress code.

Prejudged materials and résumés will not be returned.

Technology Guidelines
  • The following will be provided for the final round of technology presentation events that allow viewing: screen, power, table, and projector. It is up to final round competitors to decide if they wish to use the provided technology.
  • Competitors utilizing Apple products or other devices that do not have a VGA port or HDMI will need to provide their own adapters.
  • Internet access will be provided for:
    • 3-D Animation
    • Coding & Programming
    • Computer Game & Simulation Programming
    • Digital Video Production
    • E-business
    • Electronic Career Portfolio
    • Mobile Application Development
    • Public Service Announcement
    • Social Media Campaign
    • Website Design
  • Internet access may not be WiFi, so competitors should plan appropriately when selecting laptops/tablets on which to present.
Performance Competencies
  • Demonstrate excellent verbal communication.
  • Display effective decision-making and problem-solving skills.
  • Express self-confidence and poise.
  • Work well as a team when applicable.
  • Exhibit logic and systematic understanding.
  • Conduct a professional business presentation.
  • Answer questions effectively (when applicable).
Penalty Points Deducted by Judges
  • Five (5) points are deducted if competitors do not follow the dress code.
  • Five (5) points may be deducted for presentations over the allotted time.
  • Five (5) points may be deducted for not following guidelines.
Audience
  • Preliminary performances are not open to conference attendees.
  • Final performances may be open to conference attendees, space permitting (with the exception of interview and prep/case events). Finalists may not view other competitors’ performances in their event.
  • Recording performances is prohibited.
  • All electronic devices must be turned off.
  • All attendees must follow the dress code and wear their name badges.
General Guidelines

The general event guidelines below are applicable to all national competitive events. Please review and follow these guidelines when competing at the national level. When competing at the state level, check the state guidelines since they may differ.

Eligibility

  • Dues: Competitors must have paid FBLA national and state dues by 11:59 p.m. Eastern Time on March 1 of the current school year.
  • NLC Registration: Participants must be registered for the NLC and pay the national conference registration fee in order to participate in competitive events.
  • Deadlines: The state chair, or designee, must register each state competitor on the official online entry forms by 11:59 p.m. Eastern Time on the second Friday in May.
  • Each state may submit four (4) entries in all events except LifeSmarts, Virtual Business Finance Challenge, and Virtual Business Management Challenge.
  • Each competitor can only compete in one (1) individual/ team event and one (1) chapter event.
  • Each competitor must compete in all parts of an event for award eligibility.

Repeat Competitors

Competitors are not permitted to compete in an event more than once at the NLC unless one of the following circumstances applies:

  • Modified Events: A competitor may compete in the same event when the event is modified. Note, if the only modification is a name change, competitors may not compete in the renamed event.
  • Team Events: One (1) competitor of the team may have competed in the same event at one (1) previous NLC; however, they may not compete more than twice in the event at the national level.
  • Chapter Events: Competitors may compete in a chapter event more than once (American Enterprise Project, Community Service Project, and Partnership with Business Project).
  • Individual Entry: A competitor who competed as an individual entry in a team event at the national level may compete in the same event a second time as part of a team, but not a second time as an individual.
  • Parliamentary Procedure: Two (2) competitors of the team may have competed in this event at a previous NLC; however, they may not compete more than twice at the national level.
  • Pilot Event: Competition in a pilot event does not disqualify a competitor from competing in the same event if it becomes an official competitive event. The participant may compete in another event as well as a pilot event.

Breaking Ties

  • Objective Tests: Ties are broken by comparing the correct number of answers to the last 10 questions on the exam. If a tie remains, the competitor who completed the test in a shorter amount of time will place higher. If this does not break the tie, answers to the last 20 questions will be reviewed and determine the winner.
  • Objective and Production Tests: The production test scores will be used to break a tie.
  • Objective Tests and Performances: The objective test score will be used to break a tie based on the tie-breaking criteria of objective tests.
  • Reports/Projects and Performances: The report/project scores will be used to break a tie.
  • Performances: Judges must break ties and all judges’ decisions are final.

National Deadlines

  • State chair/adviser must register all competitors for NLC competitive events online by 11:59 p.m. Eastern Time on the second Friday in May.
  • All prejudged components (reports, websites, projects, statement of assurance) must be received by 11:59 p.m. Eastern Time on the second Friday in May.
  • All prejudged projects and reports must be submitted electronically.
  • All Statements of Assurance must be submitted online.
  • All production tests must be received at FBLA-PBL by 11:59 p.m. Eastern Time on the third Friday in May.
  • All production tests must be uploaded online.
  • State chair/adviser may make name changes only (no additional entries) by 11:59 p.m. Eastern Time on the first Friday in June. Competitor drops are the only changes allowed after this date and onsite.

National Awards

The number of competitors will determine the number of winners. The maximum number of winners for each competitive event is 10. Only one (1) award is given to the schools competing in chapter events (American Enterprise Project, Community Service Project, Local Chapter Annual Business Report, and Partnership with Business Project).

Additional Materials

Certain events may allow the use of additional materials. Please refer to event guidelines.

Americans with Disabilities Act (ADA)

FBLA‑PBL meets the criteria specified in the Americans with Disabilities Act for all participants who submit a special needs form.

Recording of Presentations

No unauthorized audio or video recording devices will be allowed in any competitive event. Participants in the performance events should be aware the national association reserves the right to record any performance for use in study or training materials.


Preparation

Sample Practice Materials
    Video #1

Rating Sheets


Format Guide


Alignment

NBEA Standards
  • Accounting
  • Career Development
  • Communication
  • Economics & Personal Finance
  • Entrepreneurship
  • Management
  • Marketing
Career Clusters
  • Business Management & Administration
  • Finance
  • Human Services
  • Marketing, Sales, & Service

Eligibility

States may submit up to 4 entries.
Submission by: 2nd Friday of May
Submission type: PDF
Submission # of pages: 30
Competitors must be registered for NLC and pay registration fee.
Competitors must pay dues by 11:59 p.m. Eastern on March 1.

Finals

Fifteen (15) finalists, or an equal number from each group in the preliminary round, will advance to the final round.

Timeline

Equipment Setup: 5 min
Performance: 7 min
Warning: 6 min
Time Up: 7 min
Penalty Over Time: 5 pts
Q & A: 3 min