FBLA-PBL Guidelines for Logos & Images


All local and state advisers are responsible for protecting the use and image of FBLA-PBL’s logo and trademarked items. State and local FBLA-PBL chapters are permitted to use trademarked items without obtaining approval from national FBLA-PBL on printed materials, promotional pieces, and displays that are not sold.

Written approval must be obtained from national FBLA-PBL for any item that will be sold by local or state FBLA-PBL chapters. Commercial vendors are not permitted to use FBLA-PBL trademarks, service marks, or trade names on any merchandise offered for sale or otherwise, unless vendor has been specifically granted a license by national FBLA-PBL. For logo use permission, email communications@fbla.org.

Brand & Logo Usage Guidelines

To maintain a strong national identity for FBLA-PBL, graphic representation must be consistent at the local, state, and national levels. The primary logo consists of two parts: the name itself and a stylized graphic element referred to as the “flag.” Do not add other type or graphic elements to the logo.

The FBLA-PBL logos should only be reproduced using original artwork. No other versions or interpretations of the logo should be used. If other file types/sizes are needed, submit request to communications@fbla.org.

Do not attempt to redraw the logo or reset the type. Only the logo art provided by the FBLA-PBL National Center should be used.

The FBLA-PBL logo must always appear clearly and legibly on backgrounds. To help ensure this, the logo should appear on white and light backgrounds when possible.

When printed on dark or black backgrounds, logo should be a single-color white print.

The logo may also appear on other colored backgrounds not specified in these standards as long as sufficient contrast is provided.

No part of the logo should ever be incorporated into the logo of another organization.


  • Use the FBLA-PBL logo to promote your chapter
  • Reproduce the logo using the official colors
  • Leave sufficient white space around the logo to ensure clarity

Do Not:

  • Modify the logo in any way such as altering the colors or typeface
  • Reproduce in color on a dark background
  • Stretch or distort the logo
  • Rotate the logo
  • Place elements on top of the logo
  • Remove or add graphic elements to the logos

Official Colors

The logos containing the FBLA-PBL flag may be printed in two-color red and blue. If a single color is necessary, the logo may be printed in black or white. If printed on FBLA-PBL Blue or Crest Blue background, logo may be printed in single-color Crest Gold.

The crest logos may be reproduced in two-color blue and gold. If a single color is necessary, the crest may be printed in black or white. Do not alter the colors of elements in the logos.

Flag Logo Crest
R: 0 G: 82 B: 155
C: 99 M: 76 Y: 8 K: 1
Hex: 00529b
R: 190 G: 44 B: 55
C: 18 M: 96 Y: 83 K: 7
Hex: be2c37
Pantone: 274
R: 28 G: 22 B: 76
C: 63 M: 71 Y: 0 K: 70
Hex: 1c164c
Pantone: 7404
R: 250 G: 216 B: 83
C: 0 M: 14 Y: 67 K: 2
Hex: fad853

Minimum Size

To maintain the integrity of the FBLA-PBL logos, please do not reproduce smaller than 1″ wide.


Print: Times New Roman

Online & applications (email, PowerPoint, etc.): Raleway Heavy for title text, Raleway for subheadings, and Lato for body text.

Promotional Items

FBLA-PBL MarketPlace is the only authorized manufacturer licensed to use the logo in emblematic products for sale. Developing any products for sale with the logo by companies other than FBLA-PBL MarketPlace is a violation of FBLA-PBL’s copyrights and trademarks. For quotes on custom state or local chapter FBLA-PBL merchandise, contact fbla@apisource.com.

Local and state chapters may use the official FBLA-PBL national logos to produce items, provided the items are not sold for profit.

Trademark & Service Mark Policy

FBLA-PBL has a number of trademarks and service marks registered with the United States Patent and Trademark Office. The official emblem and insignia item designs are described and protected from infringement by registration in the U. S. Patent Office under the Trademark Act of 1946. The manufacture, reproduction, wearing, or display of the emblem shall be governed by the board of directors. These marks are protected, and their use is restricted as follows: Commercial vendors are not permitted to use FBLA-PBL trademarks, service marks, or trade names on any merchandise offered for sale or otherwise, unless the vendor has been specifically granted a license by the FBLA-PBL National Center.

Trade names

  • Future Business Leaders of America-Phi Beta Lambda, Inc. (FBLA-PBL)
  • Future Business Leaders of America (FBLA)
  • Phi Beta Lambda (PBL or ΦΒΛ)
  • Future Business Leaders of America-Middle Level or FBLA-Middle Level (FBLA-ML)
  • Future Business Leaders of America-Phi Beta Lambda Professional Division or Professional Division (PD)

Please abide by the FBLA-PBL Trademark & Service Mark Policy before downloading and using FBLA-PBL images and logos.