Sports Management & Marketing

Category: Objective Test
Type: Individual


60-minute test administered during the NLC.

Objective Test Competencies: Accounting & Budgeting; Economics of Sports; Ethics; Facility Management; Financing Sports; Group Decision Making and Problem Solving; Labor Relations in Pro Sports; Law and Sports Application; Sponsorships; Sports Management History; Sports Licensing; Strategic Marketing; Tort Liability and Risk Management

Skills: The sports industry is rapidly growing in this country and the world. For individuals to be successful and effective in this type of work, they must learn the management and marketing techniques necessary for future success. This event provides recognition for PBL members who possess the basic principles of sports management and marketing.


Objective Test

Objective Test Guidelines

  • No materials may be brought to the testing site.
  • Electronic devices must be turned off and out of sight.
  • Financial calculators may be used for accounting, finance, and analysis & decision making events; calculators will be provided for all other events.

The general event guidelines below are applicable to all national competitive events. Please review and follow these guidelines when competing at the national level. When competing at the state level, check the state guidelines since they may differ.


  • Dues: Competitors must have paid PBL national and state dues by 11:59 p.m. Eastern Time on April 15 of the current school year.
  • NLC Registration: Participants must be registered for the NLC and pay the national conference registration fee in order to participate in competitive events.
  • Deadlines: The state chair, or designee, must register each state competitor on the official online entry forms by 11:59 p.m. Eastern Time on the second Friday in May.
  • Each state may submit three (3) individuals in all events requiring only objective tests and two (2) individuals or teams for all events that require a pre-judged or performance component.
  • Each competitor can compete in two (2) events.
  • Each competitor must compete in all parts of an event for award eligibility.
  • A team shall consist of two or three members. Exceptions are Parliamentary Procedure which must be a team of four or five members, and LifeSmarts which must be a team of two members.

Repeat Competitors

Competitors are not permitted to compete in an event more than once at the national level unless one of the following circumstances applies:

  • Modified Events: A competitor may compete in the same event when the event is modified. Note, if the only modification is a name change, competitors may not compete in the renamed event.
  • Team Events: One (1) competitor of the team may have competed in the same event at one (1) previous NLC; however, they may not compete more than twice in the event at the national level.
  • Chapter Events: Competitors may compete in a chapter event more than once (Community Service Project).
  • Individual Entry: A competitor who competed as an individual entry in a team event at the national level may compete in the same event a second time as part of a team, but not a second time as an individual.
  • Parliamentary Procedure: Two (2) competitors of the team may have competed in this event at a previous NLC; however, they may not compete more than twice at the national level.
  • Pilot Event: Competition in a pilot event does not disqualify a competitor from competing in the same event if it becomes an official competitive event. The participant may compete in another event as well as a pilot event.

Breaking Ties

  • Objective Tests: Ties are broken by comparing the correct number of answers to the last 10 questions on the exam. If a tie remains, the competitor who completed the test in a shorter amount of time will place higher. If this does not break the tie, answers to the last 20 questions will be reviewed and determine the winner.
  • Objective and Production Tests: The production test scores will be used to break a tie.
  • Objective Tests and Performances: The objective test score will be used to break a tie based on the tie-breaking criteria of objective tests.
  • Reports/Projects and Performances: The report/project scores will be used to break a tie.
  • Performances: Judges must break ties and all judges’ decisions are final.

National Deadlines

  • State chair/adviser must register all competitors for NLC competitive events online by 11:59 p.m. Eastern Time on the second Friday in May.
  • All prejudged components (report PDFs, resume/letter of application PDFs, and project URLs) must be received by 11:59 p.m. Eastern Time on the second Friday in May.
  • All URLs and PDFs for prejudged projects and reports will be submitted by the state adviser via the competitive events registration form.
  • All production tests must be received at FBLA-PBL by 11:59 p.m. Eastern Time on the third Friday in May.
  • Desktop Publishing—the finished product must be uploaded in PDF format by 11:59 p.m. Eastern Time on the third Friday in May. Label all documents with the event title, competitor’s name, state, and school.
  • All production tests must be uploaded online.
  • State chair/adviser may make name changes only (no additional entries) by 11:59 p.m. Eastern Time on the first Friday in June. Competitor drops are the only changes allowed after this date and onsite.

National Awards

The number of competitors will determine the number of winners. The maximum number of winners for each competitive event is 10. Only one (1) award is given to the schools competing in chapter events (Community Service Project and Local Chapter Annual Business Report).

Additional Materials

  • Financial calculators may be brought to objective testing and used for any accounting, finance, or analysis & decision making events.
  • Certain events may allow the use of additional materials. Please refer to event guidelines.

Americans with Disabilities Act (ADA)

FBLA‑PBL meets the criteria specified in the Americans with Disabilities Act for all participants who submit a special needs form.

Recording of Presentations

No unauthorized audio or video recording devices will be allowed in any competitive event. Participants in the performance events should be aware the national association reserves the right to record any performance for use in study or training materials.

Graduate Students

Graduate students may compete in all PBL events.


General Competitive Events Tips
Event Tips
Sample Practice Materials

Format Guide

Website Resources
Accounting & Budgeting
1. Define basic financial terms such as revenues, expenses, income statement, balance sheet, assets, liabilities, bonds, owners’ equity, return on investment (ROI), and how they may be unique within the sport industry and in connection with sport organizations/properties.
2. Explain the significance of budgeting.
3. Identify sources of revenue and expenditures of sports and entertainment.
4. Identify the steps in planning, implementing and evaluating the budgetary process.
5. Describe the importance of business and financial plans
6. Analyze basic financial documents: budgets, income statements, balance sheets, and breakeven point analysis.
7. Identify types of budgeting techniques used in local, collegiate, and professional sports
8. Discuss profit and loss as they relate to the sports and entertainment marketing industry.
Economics of Sports
1. Explain the topic of monopolies and the application to and implications for the sport industry.
2. Discuss the importance and describe the economic impact of sports and entertainment events in various areas: locally, regionally, nationally and internationally.
3. Apply the basic economic principles of scarcity, cost/benefit analysis, opportunity cost, and supply and demand to the production and consumption of professional and intercollegiate sports.
4. Identify the basic principles of a free enterprise system
5. Discuss the forms of business ownership related to sports and identify the advantages and disadvantages of each.
6. Examine the economics of sports objectively and scientifically as an economist would rather than as a fan.
7. Be aware of the various antitrust exemptions professional team sports enjoy and understand their impact on team revenues and costs.
1. Define ethics and ethical dilemmas in the sports industry.
2. Define morality and moral reasoning in the sports industry.
3. Explain the importance of ethics and morality and create strategies that can be incorporated into the workplace by codes of conduct, self-examination, and allowing for moral discourse.
4. Explain the importance of ethical issues such as gender equity and providing opportunities for handicapped participants.
5. Analyze the ethical implications of various management practices.
6. Describe ethical issues in sports, e.g., impact of performance enhancing drugs and gambling
7. Evaluate social responsibility in sports and entertainment industry.
Facility Management
1. List the facility financing mechanisms including the various methods and their associated benefits.
2. Describe some of the safety and liability concerns that a facility manager must address.
3. Discuss the business and legal issues associated with facility financing, facility construction, event planning, event booking and event management.
4. Discuss how certain laws, rules, and regulations directly impact business decisions in the event and facility management context.
5. Evaluate data regarding facility design and equipment specifications.
6. Determine policies and practices for maintenance, scheduling, use, and supervision of sport facilities
7. Develop a business plan for a sport facility.
8. Plan, design, and formulate construction needs for a specific sport facility.
9. Demonstrate an understanding of risk management its importance in facility management, request for proposals, booking and scheduling events, and the importance of managing ancillary services in public assembly facilities.
10. Demonstrate an understanding of the responsibilities of facility managers.
11. Determine the requirements in choosing a location and/or building and operating a facility
Financing Sports
Group Decision Making and Problem Solving
Labor Relations in Pro Sports
Law and Sports Application
Sports Management History
Sports Licensing
Strategic Marketing
Tort Liability and Risk Management


PBL Program of Study
Sports & Entertainment


States may submit up to 3 entries.
Competitors must be registered for NLC and pay registration fee.
Competitors must pay dues by 11:59 p.m. Eastern on April 15.


Test: 1 hour