In an effort to increase diversity, equity, and inclusion within FBLA-PBL, Intuit presentsINTUIT DIVERSITY, EQUITY, & INCLUSION CHALLENGE 



All entries must be submitted by 11:59 pm EST on April 16 via the submission form below. The top 10 submissions will be announced May 3, 2021.


Intuit believes that when we come together, we prosper. But we know opportunities to prosper aren’t evenly distributed. This is why we dedicate our time and energy to giving the underrepresented equal opportunity and access.

Intuit Education programs help develop the next generation of students with the skills and knowledge they need to succeed through financial and career readiness programs. Through our real-world tools TurboTax, Mint, and QuickBooks, as well as our design thinking methodology called Design for Delight, we hope to increase the number of students who have relevant skills for employment, decent jobs and entrepreneurship.

Diversity, Equity and Inclusion are essential principles that promote a safe and inclusive environment that celebrates diverse viewpoints and perspectives with resounding benefits to organizations, communities, teams and individuals.

This is a Chapter project, FBLA-PBL students are challenged to use Intuit’s Design for Delight (D4D) method in order to develop a unique and innovative solution to improve & promote DEI within their chapter and/or community.


Challenge Guidelines 

Please refer this document for important challenge information such as: project submission information and instructions, DEI resources, and scoring criteria.

For challenge questions, please reach out to Gayle Robinson at


Challenge Prizes

The top three teams will receive a 1-on-1 session with Intuit leaders and grant funds to support their project:
  • First place $5,000
  • Second place $3,000
  • Third place $2,000
    The chapter team leaders of the top ten submissions will also receive Intuit swag,
    Bluetooth speakers, and a plaque for their chapter.


Register for the Pre-Challenge Webinars

      • *Both sessions will be recorded for teams that cannot attend. Refer to this webpage to view recordings. It is required that participating teams attend webinars or view recordings.

Submission Form

Submit your projects here.