PBL members showcase their business mastery to emerge as the best of the best.

The competitive event topics for 2021-22 are as follows. For full overview, requirements, and criteria for all events, refer to the 2021-22 Competitive Event Guidelines.

From Facebook to Instagram to Snapchat, social media has become a standard in both our personal and professional lives.  Is it ethical for companies to fire or punish employees for their posts?  Are social media posts considered “free speech”?  Why or why not?

COVID-19 was by far the hottest topic in 2020, including in the legal profession.  From employment to contract to insurance, numerous areas of law were impacted.  Research the impact of COVID-19 on a specific business.  What legal issues did they face and what was the outcome?  Do you agree with their outcomes?  Why or why not?

In the context of business, equality and equity refer to similar but slightly different concepts. Equality generally refers to equal opportunity and the same levels of support for all segments of the business. Equity goes a step further and refers to offering varying levels of support depending upon need to achieve greater fairness of outcomes. Develop a presentation that distinguishes between the two concepts in a workplace setting and describe how you would implement a policy in your company that addresses equity and equality in the workplace.

While business sustainability encompasses many areas focusing on future generations, the most known pillar is environmental.  Work with a local business to understand what business sustainability measures they have taken and how it has impacted their company.  Provide suggestions on additional sustainability measures they could implement.

You are responsible for creating identity and marketing materials for a proposed clothing resale shop.  The proposed shop will cater to your local community, embracing sustainability and ethical business practices.  They want to emphasize that they are locally owned and focused, as well as promoting the recycle/reuse/repurpose nature of their business.  The required materials needed for submission are:

  • Develop the name and logo for the business
  • Develop a postcard mailing promoting the shop’s grand opening
  • Develop a business card design for employees
  • Develop a print ad for a local newspaper or magazine

You are responsible for creating a video promoting the recycle/reuse/repurpose of a new clothing resale shop in your community. The proposed shop will cater to local community, embracing sustainability and ethical business practices.  They want to emphasize that they are locally owned and focused, as well as promoting the recycle/reuse/repurpose nature of their business.  Your video should include examples of how clothing may be repurposed, recycled, or reused as well as promoting the business.  All video content must be original.

A focus on diversity, equity, and inclusion (DEI) is an important topic for leaders, both as a principle of workplace culture and as a strategic business advantage. The recognition of an organization’s culture as a working and learning community for an increasingly diverse workforce has resulted in the need for continued discourse, education, policy, and procedure reviews, and expanded professional development centered on diversity, equity, and inclusion.  Competitors will be required to discuss both the affirmative and negative side of this issue:

  • Discuss the ramifications of leaders not employing an organization-wide engagement in diversity, equity, and inclusion (DEI) work designed to impact the organization’s culture, practices, and strategy.
  • Discuss the positive results of leaders employing an organization-wide engagement in diversity, equity, and inclusion (DEI) work designed to impact the organization’s culture, practices, and strategy.

In the context of business, equality and equity refer to similar but slightly different concepts. Equality generally refers to equal opportunity and the same levels of support for all segments of the business. Equity goes a step further and refers to offering varying levels of support depending upon need to achieve greater fairness of outcomes. Create a unit plan designed to educate students on the two concepts and an understanding of the difference between the two for a high school business class. The unit plan should include pre-assessment, assessments, activities, and other ancillary materials that may be needed. Assessments must be original in nature and not copied from published textbook materials.

Being a small locally owned business is a challenging endeavor.  Add in the restrictions caused by the 2020 pandemic and many of these businesses are either struggling or having to come up with creative ways to survive.  Work with a local business to understand their company, clientele, and products.  Utilize at least three social media platforms that will target their clientele to promote the business, one of their upcoming events, or one of their new products.  *Note, before publishing any social media accounts, obtain written consent from the business.

Note: The topic involves utilizing strategic analysis tools to recommend a strategy for a publicly traded company headquartered in the city of the NLC.

Hyatt Hotels Corporation (Hyatt) is headquartered in Chicago, Illinois. “Hyatt Hotels Corporation is a global hospitality company with widely recognized, industry leading brands and a tradition of innovation developed over our more than sixty-year history. We develop, own, operate, manage, franchise, license, or provide services to a portfolio of properties, consisting of full-service hotels, select service hotels, resorts, and other properties, including branded spas and fitness studios, timeshare, fractional, and other forms of residential, vacation, and condominium ownership units. On December 31, 2019, our worldwide hotel portfolio consisted of 913 hotels (223,111 rooms).” (Hyatt Hotels Corporation 10K, February 20, 2020 filing).

Utilize a subset of the following strategic tools to develop a recommended strategy to take advantage of the strengths of Hyatt Hotels Corporation or negate the weaknesses of Hyatt Hotels Corporation. You will present the recommended strategy and the analysis utilized to develop the strategy. Tool options include but are not limited to:

  • External Analysis: Macro Environment, Industry Environment, Competitive Analysis
  • Internal Analysis: Financial Analysis, Value Chain Analysis, SWOT Analysis
  • Strategy Formulation: Vision, Mission, Goals, Objective Analysis, Market Demands Analysis, Business Strategy Options Development
  • Data analytics
  • Strategy Recommendation
  • Strategic Recommendation Implementation Issues

You are responsible for creating a website for a new clothing resale shop in your community.  The proposed shop will cater to the local community, embracing sustainability and ethical business practices.  They want to emphasize that they are locally owned and focused, as well as promoting the recycle/reuse nature of their business. You have items customers may purchase that have been repurposed and you also have items customers may purchase to do their own upscaling or repurposing.  Your website should include a minimum of four pages.