PBL Recruitment, Retention, & Recognition

The most important resource of any organization is its members. A large and diverse membership makes for rich brainstorming sessions, unique projects, and lightened individual workloads. The more dependable and enthusiastic members are, the more you accomplish. Enrich your members and build a stronger chapter with these resources:


Quick Tips

Sample Press Release (coming soon)

Sample Member Recruitment Letter

Sample Membership Application

Recruitment Ideas

Professional Division Membership Application

Recruitment Video


To maintain and expand membership, your chapter members must play an active role in recruiting and retaining members. The key to growth is planning and implementing a variety of chapter activities.


Offer incentives for members to join for an additional year, including membership pins, FBLA-PBL T-shirts or other products, FBLA-PBL certificates, and awards for recruiting new members. Institute a rating system where each activity has a specific point value. Reward the member with the most points.

Sample Point System


Implement a mentor program by teaming up new members with experienced members—make them feel important.


Honor past members as part of the induction ceremony for new members or officer installation ceremony. Recognize members who won state or national competitive events the previous year.

Adviser Recognition

Recognition & Awards

PBL Recognition & Awards

Career & Membership Achievement Program (CMAP)