Presentation without Equipment
Topic: Customer review sites are a top marketing tool for companies and a top resource for consumer information. These sites have a “pay for performance” component. Discuss the ethical policy and implication of these practices.
Topic: Research a court case involving a corporate data breach and analyze the findings. Do you agree with the outcome of the case? Why or why not?
Topic: Cisco Systems, Inc. was ranked on Newsweek’s “Green Ranking 2017” for its sustainability efforts. Discuss the sustainability practices and the company’s philosophy of supporting and encouraging business sustainability practices.
Topic: There has been an increase in the publication of world issues on social media and news media platforms. Media bias has affected big businesses, sports, law enforcement departments, and our ideals as a society. Discuss how this trend of news search affects how our society views current issues in our country. Discuss the negative effects of media biases and how they are shaping our future generations. Discuss the positive aspects of how the media sheds light on issues going on in our country today.
Topic: SkyWest, Inc. is headquartered in St. George, Utah and operates under SkyWest Airlines and ExpressJet. “Through SkyWest Airlines and ExpressJet, we offer scheduled passenger service with approximately 2,980 daily departures to destinations in the United States, Canada, Mexico and the Caribbean. Substantially all of our flights are operated as Delta Connection, United Express, American Eagle or Alaska Airlines flights under code-share arrangements (commercial agreements between airlines that, among other things, allow one airline to use another airline’s flight designator codes on its flights) with Delta, United, American or Alaska, respectively. SkyWest Airlines and ExpressJet generally provide regional flying to our major airline partners under long-term, fixed-fee, code-share agreements.” (SkyWest, Inc. 10K, February 26, 2018). Utilize a subset of the following strategic tools to develop a recommended strategy to take advantage of the strengths of SkyWest, Inc. or negate the weaknesses of SkyWest, Inc. You will present the recommended strategy and the analysis utilized to develop the strategy. Tool options include but are not limited to:
- External Analysis: Macro Environment, Industry Environment, Competitive Analysis
- Internal Analysis: Financial Analysis, Value Chain Analysis, SWOT Analysis
- Strategy Formulation: Vision, Mission, Goals, Objective Analysis, Market Demands Analysis, Business Strategy Options Development
- Strategy Recommendation
- Strategic Recommendation Implementation Issues